Logo for Kiri Jones, email copywriter for relationship and leadership coaches — includes botanical artwork and tagline: Helping coaches build trust and connection through every email.

Clarity. Connection. Clients - in your inbox.

Email support for relationship coaches who want deeper client connection, better deliverability, and messages that feel like coaching on the page.

🤝 What I DoEmail deliverability and email writing for relationship coaches.I help your emails land in the Primary inbox and sound exactly like the way you coach: safe, warm, trustworthy, and deeply human.You’ll get two core services:1️⃣ Promo-to-Primary Promise
Your deliverability fix.
I make sure your emails stay out of spam and reach the people who want to hear from you.
2️⃣ Client Connection Email Method
Your writing system.
Thoughtful, emotionally resonant emails crafted to deepen trust, increase replies, and turn readers into clients.
No fluff. No hard selling.Just emails that feel like real coaching.

Why It WorksRelationship coaching is personal. Your email strategy has to honor that.
When they market, most people write loud, salesy emails…but your clients don’t respond to pressure. They respond to safety, warmth, and emotional clarity. That’s why my approach is built around two methods designed specifically for relationship coaches:
1️⃣ Promo-to-Primary Promise™ (Deliverability)If your emails don’t reach the primary inbox, your voice disappears.
This mechanism gently uncovers what’s hurting your deliverability, fixes it, and gives you simple steps to keep your messages landing where they belong - so they’re seen, not hidden.
It works because relationship-based businesses grow through trust, not noise. Visibility is the first step in that trust.
2️⃣ Client Connection Email Method™ (Voice and Writing)Your coaching is compassionate and human - your emails should feel that way too.
This method helps your voice come through clearly: warm, grounded, and emotionally attuned.
It works because your readers need to feel understood, not marketed to. When your emails sound like you, people naturally lean in.
They feel safer.
They feel seen.
They feel connected - the same way they do when they’re in a coaching session with you.

What You GetPrimary inbox optimization
Your emails deserve to be seen. I run tests, analyze placement, and make the adjustments needed so your messages land in the Primary tab - not buried in Promotions or Spam.
Spam rescue and ongoing deliverability support
If your emails feel like they’re vanishing into the void, I’ll uncover what’s causing the issue and fix it. And I don’t leave you guessing - we’ll keep track of inbox health together so things stay clean and consistent.
List hygiene and domain reputation care
Your list is the heartbeat of your business. I help you remove dead weight, protect your reputation, and maintain a clean, healthy sender profile so engagement stays strong and your audience stays warm.
A warm, connected email voice
No more stiff writing. No more “marketer tone.”
I help you find (or refine) a voice that feels exactly like the way you coach: grounded, compassionate, honest, human.
Weekly emails written in your tone
You’ll receive thoughtful, emotionally intelligent emails that sound like you on your best day - clear, warm, and deeply resonant. You approve the tone once, and I carry it through everything.
Coaching-style stories and metaphors
Your clients think in emotion and story. I weave in soft metaphors, gentle reframes, and coaching themes so your emails land with meaning, not pressure.
Done-for-you or done-with-you options
Whether you want someone to take over completely or walk alongside you while you build your own confidence, I adjust to the level of support you need.
Full transparency and simple language
No jargon. No confusing reports. I explain everything in plain English so you always understand what’s happening and why it matters.
No tech overwhelm — I guide everything
You don’t need to touch DNS, SPF, DKIM, DMARC, warmup, segmentation, or deliverability tools. I handle all the backend tasks and walk you through anything you want to learn.

Who This ServesI specialize in writing for emotionally nuanced niches, including:✨ Couples coaches
✨ Divorce recovery coaches
✨ Attachment & trauma-informed coaches
✨ Dating and connection coaches
✨ Christian relationship coaches
✨ Communication coaches
✨ Intimacy and desire coaches
This is for ANY relationship coach who wants their email presence to feel like an extension of their coaching — warm, steady, grounded, and deeply human.It’s for you if you’re tired of shouting on social media, or feeling like you have to “perform” just to stay visible.You’d rather book calls through genuine connection than through pressure or gimmicks.It’s for you if you want an email list that actually trusts you...people who feel safe hearing from you, who reply, who share their stories, and who naturally move toward working with you because they feel held in your words.It’s for you if you want support from someone who understands:
✨ the emotional nuance of your niche
✨ the tenderness of the work you do
✨ the coaching skills you rely on
✨ and how to translate all of that into email copy that feels like a conversation, not a campaign
If you want emails that are warm, grounded, and unmistakably you — and support from someone who genuinely cares, then you're in the right place.

About MeHi, I’m Kiri. I’m a mom of three, a former proofreader, and someone who believes that the right words can make people feel safe, seen, and understood.Before copywriting, I spent years reviewing complex transcripts for clarity and precision. That attention to detail now shapes how I support relationship coaches: with calm communication, emotional intelligence, and a deep respect for the work you do.I’m drawn to this niche because your work truly changes lives. You sit with people in their most vulnerable moments - offering compassion, safety, and connection - and your emails should feel like an extension of that.My job is to make your communication easier, lighter, and more loving…while helping your messages land exactly where they’re meant to - in the inboxes of people who already trust you.I write the kind of emails that feel like a warm check-in…
the kind that makes someone exhale…
the kind that gently opens the door to conversation and connection.
If you want communication that’s more nurturing, more grounded, and more you, I’d love to support you.My PhilosophyConnection → Conversation → Conversion
That’s the heartbeat of my writing.
When people feel seen, they stay.
When they feel safe, they open up.
When they feel understood, they book the call.
You coach with compassion.
I help your emails do the same.
If you want email support grounded in human connection, you’re in the right place.